COMMERCIAL INTENT UNPACKED
New Business Framework
A systematic methodology to develop target markets and audiences using a rock-solid commercial intent model.
Converting Keywords, Value Every Click
If you know what works, which clicks convert, it helps build a methodical plan for generating new business.
Mapping out what people want is a highly actionable blueprint for all types of client acquisition. Drive profitability and sales with greater insight.
A methodology for marketing and selling your expertise
What they want, when, and who they are..
Your site data can tell you more than anybody thinks. “tripleniche” is a practical marketing tool to identify and map market and buyer timelines and discern commercial intent from the words they use.
Market & Audiences Research
Where else can you find people writing down what they want?
Digital Strategies
Strategy – choose what will work before you spend time doing it.
Sales Conversation Design
Guiding the right content, in the right place, at the right time.
Post Click Writing
Websites are built Inside Out
There is a disconnect between the website and what visitors are interested in, and what we want to say. Website structures were invented before Search, and have never adapted.
Market Intelligence
Leverage market, audience and buyer knowledge across channels.
Pillar Articles
Clicking with your audience
Convert enough and you can afford all the clicks you want
You don’t need to measure clicks
by Matt Lambert on December 23, 2024
Value is in “the nature of the words people use”, in what they want and knowing who they are, and not in the numbers of clicks.
Figuring out what to do next is easier when you map out the different things they might be looking for. The more we uncover needs, the more organised we can be with our content. We can serve people better.
People respond when you pay them attention.
How words define buyer intent
by Matt Lambert on January 12, 2025
We define what words mean, in relation to each other, we get to understand what people want. We can communicate and learn more.
An ontology of Sales and Marketing language makes the commercial value of search marketing more visible.
We are not building Wikipedia, our sites have a job to do. Our content needs to develop interest and the naming of ontology helps us recognise and respond to levels of visitor intent.
Join a thriving community of business owners, marketers & writers
Double performance and double it again; this is the goal. It is almost always through finding your audiences and writing specifically for them.
